IT ALL STARTS HERE
Our founder, Francesco Peroni set up his first brewery in Vigevano, a historic town in northern Italy. He called it Birra Peroni. It still bears his name today.
The combination of ideal climate, the ice and plentiful glacial water from the nearby mountains, and the quality of the local ingredients that allowed Francesco to create a truly distinctive, pale, refreshing and zestful beer. In no time, word got around.